National Stationery Show® Summer 2019

The Story of Paige & Willow


OUR STORY

Hello! My name is Ketlin Martins, founder of the stationery company Paige & Willow and this is our story. Paige & Willow started in 2017 while I was working at a design company and dreaming about opening my own creative studio. I graduated university with a bachelor in graphic design and went straight to work for that company. I had been in that job for 2 years and even though I loved it I always felt that I needed more but I was just too comfortable working there. One day I questioned myself if opening my own company would be a good idea. Leaving a job where I was pretty good at and felt secured to start something new with no guarantees seemed crazy. I told myself that if starting my own thing was the way to go that something needed to happen and point me in that direction. On that same week I got laid off from my job and I thought to myself:

“YES! It is time to make that change!!”.

I was actually pretty excited and terrified, of course, but it was a good thing. So in late 2017 Paige & Willow was born. I always had a great passion for illustration and everything stationery so I decided to merge those two passions to create Paige & Willow. I truly put my heart and soul into this company and I’m always looking to create new designs and expand my ideas. P&W’s main goal is to deliver great products and to spread love one card at a time. The journey has been exciting and I can’t wait to see what the future holds for Paige & Willow. Come say hi to us at booth E9! :)

With love,
Ketlin 💕