Surf Expo January 2020

Press Release

FOR IMMEDIATE RELEASE:

SALT LIFE SHOWING FALL 2020 PRODUCT LINE AT ORLANDO SURF EXPO JANUARY 8-10, 2020

Special appearances by Nicole Spencer, Sarah Jarrett, and Bailey Scott 

COLUMBUS, Ga. – Leading active lifestyle brand Salt Life will introduce its Fall 2020 product line at Surf Expo in Orlando, January 8-10, with special appearances by Salt Life team members, including Bailey Scott, Nicole Spencer, and Sarah Jarrett. Surf Expo will be held at the Orange County Convention Center. You can find Salt Life in Booth 1029 in the Bluewater section. For more information, visit www.surfexpo.com.

The Salt Life brand has seen tremendous growth this summer with their recent sponsorship announcement. Salt Life has partnered with Crocodile Bay Sport Fishing & Expeditions as the official apparel and sunglasses sponsor. Crocodile Bay has also been featured on several television shows including Salt Life's "Livin' the Dream with Captain Jimmy Nelson"

Salt Life's sunglasses line previously garnered attention with the support of fishing legend and Emmy-nominated television host Peter Miller, who wears Salt Life sunglasses on his award-winning fishing programs "Bass 2 Billfish" on NBC Sports and "Uncharted Waters" on the Discovery Channel. Miller joined fellow Salt Life team members Captain Jimmy Nelson, Luiza Barros, and others who "Sea Clearly" with Salt Life sunglasses. For more information about Team Salt Life, visit www.saltlife.com/athletes.

About Salt Life: 
Salt Life is an authentic and aspirational lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships. Learn more about Team Salt Life here. Salt Life is the preferred lifestyle brand of outdoor and fishing legends like Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events and Salt Life’s popular YouTube channel.

From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores including locations in Huntington Beach and San Clemente, California, Columbus, Georgia, and Daytona Beach and Tampa, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more here.

Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life's corporate office is located in Columbus, Georgia and its distribution center is located to Fayetteville, North Carolina. 

About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products. The Company specializes in selling casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods and outdoor retailers, independent and specialty stores, and the U.S. military. The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites at www.saltlife.comwww.coastapparel.comwww.soffe.com and www.deltaapparel.com.  The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,100 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.