JOHN VARVATOS TO LAUNCH SWIMWEAR COLLECTION
John Varvatos unveils a new category with the launch of swimwear
Menswear designer brand, John Varvatos is pleased to announce the expansion of their lifestyle brand with the launch of swimwear for Resort 2019. The collection features a unique offering of styles with five silhouettes ranging in length from swim trunk to board short. The collection boasts seventeen unique colorway options and patterns including mélange solids, original camo, hand painted plaids, allover pin print, color block, patchwork and skull embroidery.
John Varvatos has joined forces with swimwear expert, Swimwear Anywhere Inc., to license, manufacture and distribute the swim collection. Swimwear Anywhere Inc. is the leader in quality and innovation for swimwear aligning with the ethos of John Varvatos with an array of distinct details from metal hardware to a boxer brief liner. Specially sourced fabrications give each piece a signature worn feel allowing the swim shorts to transition from water to wardrobe – combining form with function.
Each swim style is named after an iconic warm weather destination from the breezy shores of Malibu to the surf at Rockaway. The collection will be available from November at John Varvatos stores and fine retailers globally. The collection is available in sizes S-XXL and ranges from $88 to $168.
ABOUT JOHN VARVATOS:
John Varvatos, Enterprises is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear. John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewelry, fragrances, the John Varvatos Star USA collection, and Bootleg by John Varvatos. John Varvatos encompasses a modern, rebel edge while staying true to our artisan roots. Visit us at johnvarvatos.com or join us on social media @johnvarvatos.
For inquires:
Nicole Guzzo
Nicole@johnvarvatosswim.com
10 Times Square NY, NY 10018
212.221.1014