FOR IMMEDIATE RELEASE
CONTACT:
Jon Bausman, Director of Marketing
jonb@airhead.com
303.733.3722 ext. 104
Denver, CO (January 8, 2020) - Airhead debuts new brand aesthetics at Surf Expo and a fresh line of innovative new products. Airhead, the leader in family watersports, is introducing an updated brand identity and matching products including new families of towable tubes and two new wakesurf boards to exhibit at Surf Expo. The refreshed look will better reflect Airhead’s journey since its founding in 1991: a premium watersport brand focused on creating high-quality fun products for families and their friends.
The updates show the evolution of Airhead since its founding and pave the way for how Airhead is surging forward. The new branding reflects Airhead’s expanded capabilities and gives space to celebrate the fun, vibrant watersports industry.
To further take the brand to new heights, Airhead assembled a team of videographers, photographers and social influencers to join the owners on board the Odyssea, a Heesen super yacht sailing in the Bahamas. This team, accompanied by a crew of professionals, set the world record by pulling twelve towable tubes simultaneously behind the Odyssea. The tropics were an inspiration to some of Airhead’s newest family of towable tubes, the Blast, which comes in 1-4 rider options. The tropical theme continued with the naming of the Bonzai, Airhead’s newest surf style wakesurf board in a retro woody style design.
“Airhead is entering a new era of excitement,” said Leland Nichols, Airhead Sports Group President and CEO. “Our refreshed brand guidelines, new enhanced website, exciting life-style content and innovative products for Summer 2020 reflect our passion for innovation and development of high-quality products and unmatched support for our customers and consumers.”
Drop by and see how the new Airhead branding, new products and marketing content will bring your water adventures to a whole new level.
Where: Surf Expo
Orange County Convention Center
Orlando, FL
When: January 8-10, 2020
Airhead Booth: #600
Follow us for exciting show news and fun updates:
ABOUT AIRHEAD
Airhead is a premium watersports brand focused on creating high-quality fun products for families and their friends. Innovative, well-designed products that encourage kids and adults to get outdoors, be active, and, most importantly, have fun. Airhead offers equipment that is bold-yet-refined, innovative-yet-approachable, and made for making memories, season after season.
Airhead products are sold in over 80 countries and primarily distributed through sporting good and outdoor retailers, mass merchants, marine distributors, and internet retailers. The company was founded in 1991, is part of the Airhead Sports Group brand family and is headquartered in Denver, CO.
www.airhead.com
###