Devereux Announces the Launch of Proper Kids
For Immediate Release - Scottsdale, AZ - Devereux, a men’s resort lifestyle brand will be expanding into children’s clothing with the launch of Proper Kids in May 2019.
The Proper Kids collection will focus on boys ages four to twelve and will consist of an initial assortment of shorts, polo shirts and hoodies. Devereux’s top selling Gravity Short is duplicated in the Proper Kids collection and will be offered in several colors, is lightweight and has quick dry and stretch properties. Polo Shirts are offered in sleek, technical stretch fabrics while employing some of the same patterns found in the men’s Devereux collection for a clean and sharp look. The Slub Cotton Hoodie tops off the collection as the perfect layering piece.
Each item in Proper Kids has unique patterns and is made of materials that incorporate the same moisture wicking, stretch and wrinkle resistance technologies found in the men’s product and is perfect for traveling with the parents, special occasions or just a day in the classroom.
“Proper Kids was created because as a parent, I noticed everything in the children’s market was either very technical and athletic driven or was very traditional and boring with nothing in between. Devereux is known for blurring the lines between technical and traditional and I wanted to bring that into children’s clothing. Kids are extremely active so it only makes sense that their clothing should be functional but also look stylish,” said Robert Brunner, co-founder and designer of Devereux.
Proper Kids will be available in May and sold through Devereux’s e-commerce channel dvrxthreads.com as well as resort locations and specialty retailers.
About Devereux
Devereux is a resort lifestyle brand that designs and manufactures men’s and boys apparel to fit the needs of modern day life. Devereux creates a mixture of classic silhouettes and unique prints all infused with modern day fabrications. Pieces are built around performance, comfort and versatility without sacrificing style. The collections offer a variety of styles designed to help you transition through work, travel and life.
Devereux can be found at over 200 resort locations, men's specialty retailers, and dvrxthreads.com.
Press Contacts
Jessica Mercedes Penzari - jessica@brandstylecommunications.com - 571-244-6764