NEW YORK, NEW YORK – October 2, 2019 – HOTSOX, the brand that invented the novelty sock category in 1971, has announced a refresh, debuting a new brand identity that lends itself to a contemporary approach to design. Under the creative consultancy of CFDA designer Jonathan Meizler, HOTSOX expands and elevates its collection. HOTSOX’s ethos remains the same: empowering self-expression through inspired, distinctive and superior sock-wear.
The Renfro-owned brand showcases its Fall 2019 campaign on the relaunched HOTSOX e-commerce website, featuring an entirely new design and UX. Moving forward, HOTSOX will focus its platforms and content to speak to creative consumers. HOTSOX believes that we all have a creative voice that matters, regardless of one’s vocation.
“As a heritage brand born in the 1970s, we continuously strive to thoughtfully connect and understand our consumers through today’s ever-changing consumption landscape,” said Helene Trontz, Senior Fashion Brand Director at Renfro Corporation. “We are excited to continue elevating the HOTSOX brand across multiple touchpoints and look forward to reaching new, high-value consumers.”
HOTSOX was born from the creative union of music, art, style and pop culture, inventing the fashion sock category and ushering in a new form of self-expression. With its roots in mind, HOTSOX created the Artist Series, with designs exhibiting fine art by iconic artists spanning centuries. Simultaneously, HOTSOX looks ahead with planned product collaborations that reflect contemporary culture, highlighting the zeitgeist of the moment.
This fall, HOTSOX will launch a collaboration with the celebrated fashion illustrator Richard Haines. Five exclusive styles feature Haines’ illustrations, with products spanning men’s, women’s and unisex designs. The Richard Haines collaboration will be available for purchase in late September on HOTSOX.com.
“At HOTSOX, our inspiration is a reflection of current events and trends that influence us on a global scale from art and social interactions,” said Jonathan Meizler, Creative Consultant. “Partnering with Richard Haines for our next Contemporary Artist collaboration was a natural fit, and we are so thrilled to have the opportunity to work with such talent.”
The new HOT SOX continues in the tradition of creativity, reflecting the contemporary culture and giving an authentic voice to individuality through inspired design.
For additional information and to shop for all current collections, visit HOTSOX.com.
ABOUT HOTSOX
In 1971, HOTSOX launched in New York City with a collection of silkscreened, bright opaque socks. Novelty hosiery was born. Inspired by the hot pants trend of the times, the HOTSOX founders determined that stylish socks were the logical next step for a generation that had embraced fun fashion. Though bellbottoms, 8-tracks, and lava lamps faded, HOTSOX has continued to grow due to exceptional quality and on-trend design.
Today, HOTSOX offers fashion, novelty, essentials and sport socks for men and women and novelty socks for kids. Reflecting the brand’s ongoing celebration of art and pop culture, unique offerings such as the Artist Series and Travel Collection set HOTSOX apart.
HOTSOX continues to build on its founding principles by marrying creativity and artistry with innovation. In the United States, HOTSOX is available in over 1,700 stores. Internationally, the brand is available throughout Europe, Asia, and Latin America. As the original novelty sock brand, HOTSOX is collectible, covetable and a fashion statement that makes every day brighter!
MEDIA CONTACT:
Lividini & Co.
Ashley Omage
Ashley@lividini.com
212.252.8881