MiGOALS started with an idea – to design a simple product to help people take their goals from dream to action.
Adam was frustrated with the diaries on the market. There were plenty of daily planners, but nothing designed specifically to help people focus on their goals.
With this as his motivation, Adam launched the first diary with his graphic designer friend Alec Kach working his magic in 2010. The gamble paid off and now hundreds of thousands of people globally have used MiGOALS products to define their goals, live their dreams and make good things happen.
MiGOALS is more than a stationery brand. It’s now a global community of dream chasers and action takers.
MIGOALS PRODUCT RANGE OVERVIEW
Melbourne-born, globally shopped stationery brand MiGOALS produces beautifully designed goal-setting accessories. The range of empowering planning tools help people Get Shit Done and achieve their goals.
With a mission to help people unlock the potential within to dream, plan and take action towards creating a fulfilled life, each product is purposefully designed to set their community on a path of task tracking, reflection and gratitude. Diaries, notebooks, desk planners and journals become the toolkit that help people dream big, decide what they want, write it down, make a plan and work on it everyday.
FAST FACTS
- Launched their first diary in May 2010.
- Founder and Managing Director - Adam Jelic.
- Creative Director - Alec Kach.
- Started as a side hustle.
- Stocked in over 600 stores across the globe.
- Sold over 120,000 units last year across more than 30 countries. - The business is growing around 25% year on year.