NY NOW® Winter 2020

3 Jute, an amazing sustainable material

We chose to combine jute, the organic, plant-based fabric of Bengal....with the beautiful kantha style of embroidery from the same region. We patronize jute because it is a natural vegetable fiber, biodegradable, naturally decomposable and strong and durable.

We generally use earthy colors in jute as well as in our embroidery, carrying forward the same organic and natural feel even if we combine jute colors. And of course there’s a bright accent color here and there too. The rustic look is of course courtesy beautiful organic jute....

Eastern India abounds in water bodies, the natural environment and home for jute cultivation and this part of the world is home to jute plantation.

Along with our allegiance to jute, we try our best to apply our organic philosophy is everything we do. For our journal with penholder for example, the paper is 100% handmade and recycled, originating from cloth and cotton waste and not trees.

In continuiance of our organic philosophy and practices, we decided also to package our products in up-cycled saris, very colorful ones too! We love it as do our customers. And we have amassed quite a collection from our well wishers!

Made by rural and home based women, your purchase supports their journey to empowerment.

With beautiful embroideries on jute, a natural vegetable fiber, recyclable and completely biodegradable yet strong and durable, the products thus promote both empowerment and environment preservation.

Ohrna believes in responsible design. Our focus is fourfold: use of sustainable materials, employment of rural and home-bound women, preservation of rich craft traditions and packaging in up cycled materials. We train for free and often employ women with minimum skills. We design to customers' needs and also constantly adapt our designs for ease of making, for our makers.