ROOH is a collection of exquisitely hand- painted Papier Mache, wooden utility products and Christmas decorations made by our skilled artisans from Kashmir. The collection showcases yet another dimension to Sasha’s application of traditional techniques which is anchored in contextualising traditional craft in a contemporary and unique way.
The collection comprises of two looks: one inspired by the simplicity found in nature and the other inspired by the minimalism of geometrical forms found in the motifs of Kashmir art. The idea is to capture the essence of intricate motifs and style present in the Kashmiriri craft by integrating Papier Maché into a collection of platters, decorative boxes, trays, pencil stands, chest of drawers, ring boxes, coaster sets, Christmas baubles and hangings.
Kashmir Paper Mache’ is a 15th century craft involving the transformation of paper pulp into intricately decorated products and artefacts.
About the Project
In September 2014, the State of Jammu & Kashmir experienced torrential monsoon rains causing the Jhelum River to breach its banks and inundating large parts of Srinagar, Kashmir. The Jhelum Tawi Flood Recovery Project (JTFRP) is to support the recovery and increase disaster resilience in Project Areas. Sarba Shanti Ayog (SSA), Sasha's development organization is undertaking a end-to-end cluster development project in Srinagar, Kashmir in collaboration with the Government of Kashmir, supported by the World Bank in India to promote the Paper Mache' craft.
ROOH is a platform and a tool created by Sasha to bridge the gap between the Paper Mache’ artisans of Zadibal in Srinagar of Kashmir in India; and the global world. So that artisans are empowered to carry their skill forward, as it were before, in a form that fits today.
About Sasha
Sasha Association for Craft Producer is a Kolkata based non-for-profit Fair Trade organization. Set up in 1978, Sasha is now a vibrant and dynamic network of craft producers. It is consistently engaged in providing market access, design and technical support, social and economic empowerment through it multi-dimensional interventions and activities. Sasha is engaged with 5000 artisans, over 100 craft enterprises and 16 craft lines across the country. Sasha is a Guaranteed member of the World Fair Trade Organization. (www.sashaworld.com)