Mullein & Sparrow, a pioneer in luxury green beauty and wellness offerings, is ready to reveal a brand new face in response to growing demand in the luxury wellness market, one of the fastest growing sectors in the personal care industry.
Their reputation and distinctive image as a premier luxury vegan beauty brand has consistently developed across an expanding number of categories, sales channels and international markets. They are already present in clean beauty havens such as Nordstrom and Anthropologie and are prepared to enter additional luxury doors to further penetrate the prestige sector.
Anit Hora launched Mullein & Sparrow in 2012, distilling her line with influence from her Ayurvedic heritage and experience as a top esthetician at various New York City spas . Mullein and Sparrow has since developed as a premier luxury skincare and lifestyle brand. The brand further earned recognition after Anit was selected as a 2017 Tory Burch Foundation Fellow as well as a Goldman Sachs 10,000 Small Businesses Scholar.
While Mullein & Sparrow’s dedication to ethically sourced quality ingredients and effective formulations remains the same, they will introduce an entirely new, elevated design aesthetic. Mullein & Sparrow, now MS Skincare, achieves a modern take on traditional apothecary. The brand is recognized within the New York wellness community having garnered a cult-like following. Reflecting a distinctive American perspective, MS Skincare continues to be an innovator in aspirational lifestyle branding.