~Invisible to Visible~ the fragrance takes on a visible form when all five senses awaken
"elemense" is Nippon Kodo's new high-end incense brand. The brand's concept is based on the teaching from the "Five Elements Theory" of Chinese philosophy and the "Ten Virtues of Koh." The "Five Elements Theory" states that every place, person and object in the universe was made from the five basic elements: wood (Moku), fire (Ka0, earth (Do), metal (Kon), and water (Sui).
When lit, "elemense" is designed to incite the experience that enlightens all five senses and hints that the invisible fragrance starts to take on a visible form. The brand name is a combination of the words, "elements" and "sense." Epitomizing the brand name and concept, we have prepared five types of fragrances.
The brand's concept is also reflected in every detail of its incense holders. They are not only a form of practical tool, but the minimal form is designed to shocase the lighting of incense from every viewing angle, even beautifying the smoke that floats into the air and the ash that gently falls as the incense burns.
Enjoy the luscious experience as all five senses awaken with the fragrances of "elemense."