JIV Athletics will be launching their "Cameltoe Proof High Waist Thong" at the January 2020 NYC Active Collective.
JIV Athletics launched their brand in November 2018 and showcased their Low Rise Cameltoe Proof Athletic thong at the 2019 Anaheim Active Collective. Needless to say, they have built quite the loyal customer base and you will be seeing many more styles of their patent pending undergarments within 2020.
Factual Studies: 80% of women in the US today wear spandex. Over 65% of these women complain about frontal rise, frontal wedgies (a.k.a cameltoe) while working out. JIV's surveys and studies have proven women to feel more comfortable and confident in their spandex while wearing JIV's. In result, JIV's Athletic Thong has boosted the sweat productivity and performance levels of women working out.
A bit about the brand...
JIV Athletics was established after one of the female founders was working in a corporation where 75%-80% of the women wore spandex leggings. She worked with an athletic apparel brand where workout attire was encouraged. After some time with the company, she started to see an unflattering trend. Women in the office started talking about how embarrassed they were about their camel toe (a.k.a "Vagina Wedgie", a.k.a "a VAG-gie") They would come up with creative ways to prevent exposing themselves in front of their co-workers (especially men). The women would tie long sleeved shirts around their waists, wear longer shirts to hide their crotch, or simply pull down the crotch of their spandex. However, it wasn’t until a very important woman stood up in front of the company to give a presentation and there it was, a full-fledged camel toe! It was within that moment she decided to create camel toe proof underwear so women around the globe could feel comfortable and confident within their everyday leggings.
If any of the above has resonated with you, we highly suggest investing in a pair of JIV's!