NADA 2023

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Leveraging First-Party Data: Turning Data Scavengers into Data Harvesters

Join Angelina Eng, VP, Measurement & Attribution at IAB and Amol Waishampayan, Chief Product Officer at FullThrottle for a discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers. Watch the video HERE.