AUGUST 1, 2019 – Global Brand Partners Pte. Ltd. (GBP), the exclusive global apparel and footwear licensee of BEACHBODY®, returns with its Fall/Winter 2019 collection. Beachbody® apparel and footwear designs continue to incorporate cutting-edge material technology and ergonomic design elements to create high-performance fitness products.
Merging fashion and street style through a performance lens, product technology transcends seasonality with sculpted material forms and textural stories that embed function and comfort with high style. Energizing the collection is a curated Fall/Winter 2019 palette that demands attention with vibrant lagoon blues, dynamic shades of cerise and energizing ambers.
“We are very excited to debut our latest collection for Beachbody® Gear globally. Our designers have created a unique collection, designed for performance and style,” said Killick Datta, CEO of GBP.
Combining industry expertise with market research and athlete insights, Beachbody® apparel is specifically designed to deliver forward-thinking designs that not only inspire our consumers to be their best self, but are also crafted to deliver on meaningful performance and quality. Materials integrate technology at the yarn level, creating fabrics that help to relieve muscle fatigue and help keep the skin cool, dry and comfortable. Different fabrics allow us to give our consumers more of what they need, and our collection addresses a wide range of consumer preferences and activities with year-round global appeal.
The Beachbody® footwear collection is engineered combining design and fitness industry expertise with proprietary training research by Progressive Sports Technologies Ltd., Loughborough University, UK. Unparalleled performance innovation is achieved through precise integration of technology, comfort and style into every Beachbody® shoe. Technical materials including customised engineered knit uppers maximise function, breathability and fit, whilst on trend performance synthetics provide essential stability, lightweight support, durability and protection.
Beachbody® apparel and footwear is now available in key markets worldwide, including the US, UK, Germany and Japan.
About Global Brand Partners Pte. Ltd.
Global Brand Partners Pte. Ltd. (GBP), headquartered in Singapore, was founded in March 2016 by industry veteran Killick Datta, who has successfully launched numerous branded footwear and apparel businesses. Killick Datta is a prominent figure in the sporting apparel and footwear business and was the owner of GBMI, one of the world’s largest fashion multi-branded companies that marketed brands such as Diesel, Pony, Nautica, Sean John, etc. He was also the Director of International Business Development at Nike, President of International at LA Gear, Skechers and Wolverine Worldwide and CEO of Brooks Sports. For more information please visit GlobalBrandPartners.com.
About Beachbody®
Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers.
For further information about Beachbody® apparel and footwear, visit:
Web - www.beachbodygear.com / FB - BeachbodyGear / IG - @beachbody.gear
For further information about Global Brand Partners, visit:
www.globalbrandpartners.com
For press questions and materials, please contact:
BUZZMG
Tina Wells, CEO
tina@buzzmg.com
+1 856-249-3402
Global Brand Partners Pte. Ltd.
Chanel Lee, Director of Marketing
cslee@globalbrandpartners.com
+65 6838 9938 ext. 206