SuperZoo 2015

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Sessions (23)

Cause Marketing for Retail Stores (Room Palm B)

20 Jul 15
1:00 PM - 2:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Bob Negen
Are you sick and tired of giving to local charities and seeing very little in return? If you answered “yes,” this program is for you! In this sessi... More...

Create Your Winning Strategy for Pet (Room Palm C)

20 Jul 15
1:00 PM - 2:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Michael Johnson
Today's pet marketplace is increasingly deep and wide, and tomorrow will bring even more opportunities. How can you develop a winning strategy to c... More...

Social Media Boot-camp for Pet Retailers (Room Palm A)

20 Jul 15
1:00 PM - 5:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Lynn Switanowski
Social Media marketing has become a critical piece of marketing for every retail business in existence. Whether you’re currently using social media... More...

How Content Marketing Can Grow Your Pet Business (Room Palm B)

20 Jul 15
2:30 PM - 3:30 PM

Tracks: SuperZoo University Sessions

Speaker(s): Gene Sower
Are you a content creator? As a pet business owner you should be using content to educate your customers about the pet products and services you o... More...

How You Can Utilize the Management and Leadership Skills of the Titans of the Business World to Grow Your Business (Room Palm C)

20 Jul 15
2:30 PM - 3:30 PM

Tracks: SuperZoo University Sessions

Speaker(s): Dave Ratner
In this session you will learn some of the tools, skills and attributes that many CEO’s, CMO’s and other leaders use to grow their businesses and i... More...

How to Increase Sales Using Simple Merchandising Techniques (Room Palm C)

20 Jul 15
4:00 PM - 6:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Chris Miller
This session will discuss and present innovative ways to bring out the best sales in your store through the latest in pet store design, specialty p... More...

Mining diamonds In Your Own Backyard (Room Palm B)

20 Jul 15
4:00 PM - 5:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Bob Negen
When most retailers think of growing their business they usually think of ways to get new customers in the door, when the simplest and most cost ef... More...

Making SuperZoo Work for You (Room Palm A)

20 Jul 15
5:30 PM - 6:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Lynn Switanowski
Want to make your time at the biggest Pet Show in the world EVEN BETTER for your Pet Business? Spend Just 30 minutes of your day and turn it into a... More...

Identify Profit Improvement Opportunities Using the WPA Retail Operating Performance Report (Room Palm C)

21 Jul 15
9:30 AM - 10:30 AM

Tracks: SuperZoo University Sessions

Speaker(s): Mike Becher
This session will identify a number of key trends and key metrics that consistently lead to superior performance in the pet retail industry. Citin... More...

The Retail Sales Academy (Room Palm B)

21 Jul 15
9:30 AM - 10:30 AM

Tracks: SuperZoo University Sessions

Speaker(s): Bob Negen
Effective, customer focused selling is not pushy or rude. It is the best customer service tool at the independent retailer’s command. Having engage... More...

Wowing Customers and Winning Dollars for Your Pet Store How to Differentiate Your Pet Store from the Big Box around the Corner (Room Palm A)

21 Jul 15
9:30 AM - 10:30 AM

Tracks: SuperZoo University Sessions

Speaker(s): Lynn Switanowski
The stakes of doing business get higher every day as retailers’ vie to win the eyes, ears and wallets of customers for their stores. The Internet h... More...

Maximum Bang Marketing: Amazing Strategies, Tactics and Techniques to Get Tons of New Customers for Little or No Money (Room Palm B)

21 Jul 15
1:30 PM - 2:30 PM

Tracks: SuperZoo University Sessions

Speaker(s): Bob Negen
WOW or waste: What kind of results are you getting from the money you spend on marketing? If you feel frustrated by the results of your current mar... More...

Part 1: Merchandising Fundamentals and Beyond (Room Palm C)

21 Jul 15
3:00 PM - 4:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Chris Miller
The basics of merchandising will be presented as Chris Miller walks through the essential list of fundamentals. Once the foundation is set, Miller ... More...

Social Media-A Picture is Worth a Million Words (Room Palm A)

21 Jul 15
3:00 PM - 4:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Lynn Switanowski
Words are becoming harder and harder to find in the context of marketing for a business. Today it’s all about the picture and the video to help tel... More...

Part 2: Advanced Visual Merchandising Techniques (Room Palm B)

22 Jul 15
8:00 AM - 9:00 AM

Tracks: SuperZoo University Sessions

Speaker(s): Chris Miller
Learn why and how applying visual merchandising techniques using props mannequins and lifestyle super graphics can transform your store from averag... More...

Pricing For Profit (Room Palm C)

22 Jul 15
8:00 AM - 9:00 AM

Tracks: SuperZoo University Sessions

Speaker(s): Phil Wzresinski
There is a lot of money to be made in the Pet Industry, yet retailers like you are leaving thousands of dollars on the table every year. This prese... More...

Social Media Tools-Using What’s Now-Learning What’s New and Preparing for What’s Next (Room Palm A)

22 Jul 15
8:00 AM - 9:00 AM

Tracks: SuperZoo University Sessions

Speaker(s): Lynn Switanowski
social Media marketing has become a critical piece of marketing for every retail business in existence. The key for retailers is to assess the spec... More...

Create Your Winning Strategy for Pet (Room Palm C)

22 Jul 15
9:30 AM - 10:30 AM

Tracks: SuperZoo University Sessions

Speaker(s): Michael Johnson
Today's pet marketplace is increasingly deep and wide, and tomorrow will bring even more opportunities. How can you develop a winning strategy to c... More...

Grow Your Pet Business With You Tube (Room Palm A)

22 Jul 15
9:30 AM - 10:30 AM

Tracks: SuperZoo University Sessions

Speaker(s): Gene Sower
YouTube lets every pet business owner reach more pet lovers then ever before. But how do you leverage the power of YouTube to actually sell more p... More...

Putting Experts in the Aisles: Easy Steps for Becoming an In-House Authority on Nutrition (Room Palm B)

22 Jul 15
9:30 AM - 10:30 AM

Tracks: SuperZoo University Sessions

Speaker(s): Micah Kohles DVM
Dog, cat and small animal nutritional choices often look the same and appear healthy and appropriate, but looks can be very deceiving. Understandin... More...

Drive, Enhance & Retain: A Toolkit of Useful Strategies for the Independent Pet Store (Room Palm B)

22 Jul 15
3:00 PM - 4:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Patrick Yates
If you have any interest in increasing your sales then you must attend this jammed packed, fast paced and extremely informative one hour seminar. Y... More...

Inventory Management (Room Palm C)

22 Jul 15
3:00 PM - 4:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Phil Wzresinski
You have two types of inventory: perishable and non-perishable. Without good management tools you’ll have all of your cash locked up in products in... More...

The Tools You Need to Succeed in 2015 and Beyond Tracking Your Pet Store Health in 30 Minutes a Week (Room Palm A)

22 Jul 15
3:00 PM - 4:00 PM

Tracks: SuperZoo University Sessions

Speaker(s): Lynn Switanowski
Retailers today are pressed like never before. More to do with less people to do it is the norm across many retail store landscapes. So how can you... More...