SuperZoo 2016

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Sessions (28)

3 Ways to Gain Exposure on Facebook (Entry Level) (Islander Ballroom B)

01 Aug 16
1:00 PM - 2:00 PM

Tracks: Retail Session

Speaker(s): Crystal Viliatis
You're all set up on Facebook and using it to engage with your customers, but are they seeing the posts you publish? Chances are only 1-6% are. Fac... More...

Retail Training Boot-Camp The Tools Your Staff Needs to Succeed (Islander Ballroom A)

01 Aug 16
1:00 PM - 5:00 PM

Tracks: Retail Session

Speaker(s): Lynn Switanowski
Did you know it can cost your pet store up to 10x times more to find a new customer than it does to retain an existing one? For most pet businesses... More...

Facebook Strategies: Using Facebook Ads (Advanced Level) (Islander Ballroom B)

01 Aug 16
2:30 PM - 3:30 PM

Tracks: Retail Session

Speaker(s): Crystal Viliatis
During this seminar you’ll learn the 7 strategies for success with Facebook ads (which will also help boost your other social media efforts), the b... More...

How to Handle Conflict with a Customer (Islander Ballroom C)

01 Aug 16
2:30 PM - 3:30 PM

Tracks: Retail Session

Speaker(s): Tammy Bond
Dealing with difficult customers can be challenging. But if you handle the situation well, you may even be able to improve your relationship, and c... More...

Shelf Stars 2016: Rolling Out the Red Carpet for Retail Success (Islander Ballroom B)

01 Aug 16
4:00 PM - 5:00 PM

Tracks: Retail Session

Speaker(s): Maria Lange
In pet retail, being a runner-up in sales and profits is just not good enough. Businesses large and small want to win the grand prize at the cash r... More...

Staffing: Recruit them Right and Retain them Forever (Islander Ballroom C)

01 Aug 16
4:00 PM - 5:00 PM

Tracks: Retail Session

Speaker(s): Lori Kleiman
You lose a key member of your team, and the first thing you do is rush to find a body to fill the position. Recruiting is one of the most importan... More...

Plan Now to Profit at SuperZoo 2016 (Islander Ballroom A)

01 Aug 16
5:30 PM - 6:00 PM

Tracks: Retail Session

Speaker(s): Lynn Switanowski
Want to make your pet business the best it can be? Then make a PLAN to spend 30 minutes at this seminar and learn how to PLAN to PROFIT for your P... More...

Better Pet Sales and Merchandising Through Category Analytics and Shopper Insights (Islander Ballroom A)

02 Aug 16
10:00 AM - 11:30 AM

Tracks: Retail Session

Speaker(s): Michael Johnson
In retail, your selling space is one of your key assets - are you doing everything you can to maximize sales and profit within this finite and valu... More...

Identify Profit Improvement Opportunities Using the WPA Retail Operating Performance Report (Islander Ballroom C)

02 Aug 16
10:00 AM - 11:00 AM

Tracks: Retail Session

Speaker(s): Michael Becher
This session will identify a number of key trends and key metrics that consistently lead to superior performance in the pet retail industry. Citin... More...

The Expert in the Aisle: Easy Steps for Becoming an In-House Authority on Nutrition (Islander Ballroom B)

02 Aug 16
10:00 AM - 11:30 AM

Tracks: Retail Session

Speaker(s): Micah Kohles, DVM
Food options for dogs, cats and small animals often look the same, carrying similar health and nutrition claims, but looks can be deceiving. Join ... More...

Behavior and Welfare Considerations for Retiring and Rehoming Breeding Dogs

02 Aug 16
11:30 AM - 12:30 PM

Tracks: Retail Session

Speaker(s): Canace Croney
 This session will review key factors, including the early learning, behavioral history and previous rearing environments that should be consi... More...

3 Ways to Gain Exposure on Facebook (Entry Level) (Islander Ballroom B)

02 Aug 16
1:30 PM - 2:30 PM

Tracks: Retail Session

Speaker(s): Crystal Viliatis
You're all set up on Facebook and using it to engage with your customers, but are they seeing the posts you publish? Chances are only 1-6% are. Fac... More...

Creative Business Consulting Group Presents Retail-Ready 2016 at SuperZoo Retail Ready Part 1 What Does it Mean to be Retail Ready in 2016 (Islander Ballroom A)

02 Aug 16
1:30 PM - 2:30 PM

Tracks: Retail Session

Speaker(s): Lynn Switanowski
What will it take to make your Pet Business Successful for 2016 and beyond? In this 2 session series, we will dive deeper into key retail trends th... More...

How to Turn Your Problem Employee Around (Islander Ballroom C)

02 Aug 16
1:30 PM - 2:30 PM

Tracks: Retail Session

Speaker(s): Tammy Bond
You may believe that it seems some people are just born to be difficult. We have all worked with them, and most of us dislike them. Difficult peopl... More...

Creative Business Consulting Group Presents Retail-Ready 2016 at SuperZoo Retail Ready Part 2 Counting Pennies & Saving Dollars: Learn How Starting Now (Islander Ballroom A)

02 Aug 16
3:00 PM - 4:00 PM

Tracks: Retail Session

Speaker(s): Lynn Switanowski
What will it take to make your Pet Business Successful for 2016 and beyond? In this 2 session series, we will dive deeper into key retail trends th... More...

Demystify Human Resources: HR 101 for Small Businesses (Islander Ballroom C)

02 Aug 16
3:00 PM - 4:00 PM

Tracks: Retail Session

Speaker(s): Lori Kleiman
Human Resources, it doesn’t have to be mysterious. You know how important compliance and employee management is – but who has the time? The typic... More...

Selling Like a Pro (Islander Ballroom B)

02 Aug 16
3:00 PM - 4:30 PM

Tracks: Retail Session

Speaker(s): Bob Phibbs
Looking to attract more customers? What if you could get more from those you already have coming in the doors? In this presentation, you’ll discove... More...

Customer Service: From Weak to Wow (Islander Ballroom C)

03 Aug 16
8:00 AM - 9:00 AM

Tracks: Retail Session

Speaker(s): Phil Wzresinski
Every retailer thinks they have great customer service. But even if you do, great customer service is no longer enough. This presentation walks you... More...

Put Your Best Staff Forward-How to Hire, Train and Fire (Islander Ballroom B)

03 Aug 16
8:00 AM - 9:00 AM

Tracks: Retail Session

Speaker(s): Dan Jablons
Finding, developing and keeping a great sales staff is one of the most challenging elements of running a retail store.  What are todays successful ... More...

Social Media: What to Say, How to Say it. Winning Customers with your Words (Islander Ballroom A)

03 Aug 16
8:00 AM - 9:00 AM

Tracks: Retail Session

Speaker(s): Lynn Switanowski
In this session you will learn how to create content that compels your customers to connect via social media. Successfully using social media to co... More...

Approaching Consumer Trends and How They Will Affect Your Pet Business (Islander Ballroom C)

03 Aug 16
9:30 AM - 11:00 AM

Tracks: Retail Session

Speaker(s): Michael Johnson
Much in our industry has changed over the past few years, and there are yet more changes coming. In fact, the very nature of shopping is evolving, ... More...

Main Street Marketing on a Shoestring Budget (Islander Ballroom A)

03 Aug 16
9:30 AM - 10:30 AM

Tracks: Retail Session

Speaker(s): Phil Wzresinski
Not every retailer has tens of thousands of dollars to spend on advertising. If you have a limited budget, these seven techniques will get the traf... More...

Selling Between Generations (Islander Ballroom B)

03 Aug 16
9:30 AM - 10:30 AM

Tracks: Retail Session

Speaker(s): Bob Phibbs
There’s a gap between Baby Boomers and Millennials. This session will share with you the differences in their backgrounds, how they approach buying... More...

Generating Word of Mouth (Islander Ballroom A)

03 Aug 16
3:00 PM - 4:00 PM

Tracks: Retail Session

Speaker(s): Phil Wzresinski
Word-of-Mouth is the most powerful form of advertising. Most businesses, however, don’t realize what it takes to actually get people to talk about ... More...

How to Manage Your Sales Team (Islander Ballroom B)

03 Aug 16
3:00 PM - 4:00 PM

Tracks: Retail Session

Speaker(s): Bob Phibbs
Find out how you can keep a sale from falling apart and learn the secrets of a powerful retail team. Determine if a sales person just needs more tr... More...

Get More Cash Out of Your Business by Doing Three Things (Islander Ballroom B)

03 Aug 16
4:30 PM - 5:30 PM

Tracks: Retail Session

Speaker(s): Dan Jablons
Want more cash? Of course you do. But how can you get more cash out of your business? Dan Jablons of Retail Smart Guys shows you 3 things that y... More...

Social Media: Timing is Everything (Islander Ballroom A)

03 Aug 16
4:30 PM - 5:30 PM

Tracks: Retail Session

Speaker(s): Lynn Switanowski
This session will focus on posting, scheduling and connecting with your customers via social media. You can have the best posts, pictures and vide... More...

The Role of Supplements in Maximizing Your Sales & Customer Satisfaction (Islander Ballroom C)

03 Aug 16
4:30 PM - 6:00 PM

Tracks: Retail Session

Speaker(s): Bill Bookout
The number of people buying supplements for companion animals is increasing. With so many product choices, how do you know which suppliers to choo... More...