Use ROI-Based Marketing to Win New Patients
(Room Ballroom B)
08 Oct 17
8:00 AM
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11:00 AM
Tracks:
Preconference program
Today, competition for new patients is at an all-time high due to continuing consolidation among practices, groups, super-groups, hospitals and health systems. Medical groups, therefore, need to increase their marketing sophistication to survive, thrive and remain relevant. When you attend this session, you’ll discover state-of-the-art marketing strategies that are already working for medical groups like yours. With today’s reporting technologies, you can finally track the sources of new patients, monitor incoming calls, calculate the cost per acquisition and even determine the return on investment.