Engaging Patients Online in a Compliant Way
(Room Room 207)
10 Oct 17
2:15 PM
-
3:15 PM
Tracks:
Enhancing the Patient Relationship
Practices today must consider how the patient experience extends beyond phones and the four walls of the office to online interactions as well. Patients are turning to the Internet for provider decision making, health concerns, and health records access, and patients wanting to communicate with providers that way requires practices respond. What are best-practices for leveraging tools like social media, physician rankings, patient portals and other digital platforms? The session will offer lessons learned from a variety of practices who are utilizing online tools to grow patient volumes, control online reputations, and engage with patients, all in a HIPAA-compliant manner.