IAAPA Attractions Expo 2018
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FEC: Crisis Management in the Social Media Age
(
Room
S320ABCD
)
12 Nov 18
3:45 PM
-
5:00 PM
Tracks:
Facility Operations, Marketing
Speaker(s):
Carolyn McLean, Communications Consultant for Urban Air Adventure Parks, Kglobal
Moderator(s):
Jeremy Hoyum, Senior VP Park Performance, Urban Air Adventure Parks;
This case study will guide you through social media viral issues that can undermine your company’s standing in your community. Real-world examples will help you understand the speed in which a crisis can escalate, and how this can directly affect your business. Discover how to create a plan to monitor social media platforms for damaging content, understand when and how you should respond and learn the difference between public perception and how you view your facility’s reputation.
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