2019 Annual Meeting

Insta-Scramble: Adjusting to the Ever-Changing World of Social Media (Room Governor's Square 14)

01 Jun 19
8:00 AM - 9:30 AM

Tracks: AHIMA, Credit-CHES, Credit-CME, Credit-CNE, Credit-CPEU, Credit-NASW, Management, Session Badge - Leadership, Session Badge - Student Involvement, Session Badge - Technology

CME:1.5  CNE:1.5  CHES:1.5  NASW:1.5  CPEU:1.5  AHIMA:1.5  

Leadership, Student Involvement, Technology, Mangement

After this session, attendees should be able to:

  1. Differentiate between current social media use trends and those of the past.
  2. Identify strategies to use on current platforms for high reach, low resource campaigns.
  3. Discuss strategies for college health.

Program Abstract:
Social media users - especially college students - are moving away from the frontrunning platforms of the past decade to new and dynamic spaces. This requires significant updates to how we communicate. This session will provide platform-specific strategies to build an audience, engage students in communication efforts and distribute high reach health communication.