2019 Craft Brewers Conference

Bigger, Bolder, Braver: The Grist You Need to Craft a Memorable Story That Leads (Room Bellco Theatre)

09 Apr 19
2:40 PM - 3:40 PM

Tracks: Leadership

You’re a brewer, not an actuary. You’re independent, not a corporate cog. You have a clear and unique point of view, too.

So the question is: How can your business craft the kind of marketing story to match your unique, independent spirit? A story that resonates with the people who matter most to your business? And then how do you use that story to build your brand? 

Wall Street Journal bestselling author Ann Handley will deliver ideas and insights that will help you lead your company forward. With examples from both within and outside the craft brewing industry, she’ll help you think about your own bigger, bolder, braver story. And then she’ll help you understand how you can tell that story to the right people using content and social media to lead your business to new heights.

In this hilarious, inspiring, energetic talk, Ann will share key insights into how you can lead your business from sorta-good to spectacular through remarkable marketing.

Tools. Mindset. Craft. It's all here. Are you ready to be bigger, bolder, and braver? That’s a rhetorical question…. HECK YEAH YOU ARE!