In 1997 hydrophobic protective coatings were just making their way into the U.S. market. Now 20+ years later they are being utilized by manufacturers worldwide, specified by architects everywhere and a fundamental feature on shower glass. The question is are you taking advantage of its benefits and reaping all the rewards? After attending this presentation, attendees will be able to effectively understand, market and sell the value-added features protective coatings offer with proven strategies and techniques. Whether you are an architect, builder, designer, remodeler or fabricator, glass is used at every stage in the building process; adding a protective coating is a trusted way to ‘wow’ your customers and effortlessly increase market share.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)