Sensors Expo 2015

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

How to Market to Engineers in 2015 (Room 202A/B)

09 Jun 15
3:15 PM - 5:00 PM

Tracks: Exhibitor Marketing Workshop

Based on surveys of sensor product companies and engineering customers, this workshop for Sensors Exhibitors, will cover top of mind issues for Marketing Sensors to Engineers in 2015.  Topics will include: How to leverage current customers for sales growth Principles and examples of target selection of the most lucrative markets Positioning your value proposition Consulting vs. selling do's and don'ts Making sense of today's digital media landscape How to influence engineers early in the buying cycle Social Media for engineers 5 mistakes to avoid when marketing to engineers Registration is available within Exhibitor Registration only