AAPEX 2015

Is it possible to grow both the top line and bottom line in a price conscious world?  The answer is yes… if your sales team internalizes your organization’s value proposition and develops the ability to sell its differentiating value.  The world’s top performing sales people have evolved their skills and positioning beyond the transactional sell to deliver an integrated ecosystem of solutions that satisfies their complex set of needs…profitably.

Attendees will learn:

• Why your current definition of what you have to sell is wrong.
• How to integrate the 4 P’s – Product, Process, Profit, People – as an ecosystem of solutions.
• A six step model to present these new solutions.