Euro Attractions Show 2016
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A Win-Win Situation: How to Build a Successful Corporate Partnership Programme
(
Room
Fira Barcelona Gran Via Convention Centre Room 5.2
)
20 Sep 16
10:30 AM
-
2:45 PM
Tracks:
Conference Programme
Speaker(s):
carlos canto, Lagardere Sports & Entertainment Consulting, IT;
Ali Kazma, Chairman, Kidzmondo, Lebanon;
Moderator(s):
Jakob Wahl, EUROPA-PARK
Corporate partnerships can be a huge asset to attractions operators as it can allow them to leverage the brand recognition of their corporate partner to their benefit. But such a partnership is not "easy money" and not every corporate partner is right for your attraction and audience. You will hear from a panel of attraction operators who share their experiences in developing and managing a corporate partnership programme.
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