Creating an Ecosystem of Open Innovation to Foster External Collaboration in the Pharmaceutical Industry
(Room Orange Theater)
03 Feb 16
3:30 PM
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4:00 PM
Innovation is critical for pharmaceutical companies to bring successful products to address unmet patient needs. Now more than ever, pharmaceutical companies are looking to external partners to inspire innovation, even at the earliest stages of drug development. At Bayer, the goal is to secure sustainable access to future innovation through flexible partnering strategies. The company’s collaboration approach plays an integral role in driving customer value, while simultaneously fostering an innovation ecosystem in an ever-changing industry environment. This presentation will look beyond traditional collaboration models and provide insight into how open innovation sourcing can be used to create highly-networked organizations, which leverage internal crowdsourcing to enhance engagement strategies with partners and customers alike.