Strategies For Green-Lighting Your Green Products
(Room Orange Theater)
04 Feb 16
10:45 AM
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11:15 AM
The marketplace is hungry for sustainable products. The question for producers of green products is not when to enter, but how to make that entrance pay off via sales, competitive advantage and long-term brand loyalty. The thin line between success and failure lies in making products that both stand out in a crowded market and appeal to the end user. This is a process that UL Information & Insights has honed through engagements with major retailers that identify and reward sustainable products and leading edge manufacturers that design sustainabilty into their products. In this session, you'll be taught UL's process so you can enter the market with confidence. The company’s methodology translates the green attributes and benefits that your customers truly care about into actionable information. Such insights will affect everything from the materials you select and how you formulate them to product design and development. You’ll learn about different definitions of green products and the implications those definitions have on product decisions. Real-world examples of the method at work will bring these principles to life.