Nightclub & Bar 2016

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The Craft Beer Phenomenon: What to Expect Next (Room N114)

07 Mar 16

10:00 AM - 10:45 AM

Tracks: http://www.ncbshow.com/sites/default/files/small_TrendsResearch_icon16.png, Workshop Series 3

Speaker(s): Matt Meadows, Director of Field Quality, New Belgium Brewing Company; Paul Gatza, Director, Brewers Association; Pat Fahey, Content Manager, Cicerone Certification Program

Moderator(s): Andy Sparhawk, Craft Beer Program Coordinator, Brewers Association;

Craft beer is one of the hottest and fastest growing products on the market and you need to take advantage of all it has to offer your business. In this session, you will learn from beer experts while they discuss how craft beer continues to impress on-premise professionals. Attendees will learn how to make their establishments craft beer friendly for brewers and customers and which craft beers are making the US the best destination on Earth for beer. In addition, Brewers Association statistics will be provided by Andy Sparhawk and Paul Gatza.

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