Nightclub & Bar 2016

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Overcoming Beverage Growth Challenges (Room N114)

08 Mar 16
2:00 PM - 2:45 PM

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On-premise channel growth is ramping up as more confident consumers return to restaurants and bars, but adult beverage sales are trending well below the broader industry. Technomic’s on premise expert, David Henkes, will explore the factors hampering adult beverage growth and examine strategies for operators and suppliers to spark sales and profits. This fast-paced presentation will challenge long-held beliefs about the consumer and the industry, encouraging operators and suppliers to think differently about the business - or risk continued disappointing results.