Nightclub & Bar 2016

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Leveraging Emotional Reactions to Reach Loyal Hispanic Guests (Room N114)

09 Mar 16

1:30 PM - 2:15 PM

Tracks: http://www.ncbshow.com/sites/default/files/small_TrendsResearch_icon16.png

Speaker(s): Mauricio Reyes, Manager of Consumer Insights, Constellation Brands

The Hispanic population in America is growing 5 times faster than non-Hispanic population. With over half of their beverage budget going to beer and dining out expenditures reaching 44% since 2009, Hispanics are clearly a valuable target market for our industry. Mauricio Reyes of Constellation Brands shares the statistical and cultural information operators need to capture this demographic by pulling their emotional levers and create a loyal customer base.

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