When Graduate Hotels launched, offering affordable, design-driven hotels in the until-now generally underserved collegiate markets, it was a “why doesn’t this already exist” moment for many in the industry. The mastermind behind it (and other successful hotels), Ben Weprin, CEO of AJ Capital Partners, and chief creative officer Andrew Alford, responsible for the brand’s eclectic, hyper-local feel, will discuss the ins and outs of launching the unique concept, and the keys to a successful collaboration between owner and designer.
.1 CEU; 1.0 LU