By 2018, Millennials will have the most spending power of any generation. They grew up in a culture of perpetual Beta where they developed a natural knack for adaptability and an immunity to change. Now, it has become crucial that every brand and leader adapt to today’s high-tech, uber-social, and multi-generational marketplace in order to thrive tomorrow. Change is inevitable, but developing a brand that connects with emerging generations must be intentional.
Attendees will learn:
- Learn the truths about marketing to Millennials.
- Practical to-do’s to strategically position your brand or service with Millennials.
- Inspiring story about how to manage change successfully.