Petfood Forum 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Pet food on Amazon and beyond: A playbook for e-commerce success (Room 2505)

30 Apr 19
1:00 PM - 1:30 PM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum Ingredient Research, Petfood Forum Full Schedule; Petfood Forum Market/Packaging, Petfood Forum Market/Packaging

Mike Black, vice president of global marketing, Profitero, shares data and insights into what pet brands are doing to win online, key implications for manufacturers and the steps they can take to maximize the relentless growth of e-commerce. U.S. pet food sales are expected to soar to $30 billion in 2018. With e-commerce accounting for roughly $1 of every $10 spent — and only set to accelerate — it’s more important than ever for pet brands to develop, and continuously enhance, their e-commerce playbook.