Petfood Forum 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Omnichanneling: The wheres and whys of shoppers’ channel choices for pet food (Room Grand Ballroom A)

01 May 19
8:30 AM - 9:15 AM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum General Sessions, Petfood Forum Full Schedule; Petfood Forum Roundtable Sessions, Petfood Forum General Sessions

David Sprinkle, research director for Packaged Facts, provides a survey data-rich analysis of channel choice drivers, including new pet owner, generational, income level and urban/suburban/rural patterns. For pet owners, spending management leads to strategic retail behavior including channel choice — or rather choices, with many shopping across multiple channels and retailers/etailers for bargains, as well as trading up for priority products such as pet food. Therefore, the channels that claim double-digit shares of pet food retail sales not only span the mass versus class divide — supercenters/discount stores led by Walmart, pet specialty chains, and grocery stores — but now include the internet, which accounts for 17 percent of pet product sales, according to Packaged Facts estimates.