Tracks: Finance and Technology, Technology
Whether by design or not, you are collecting a treasure trove of data from your attraction’s guests. Is your data meaningful? Are you sacrificing better relationships for shorter queues? What is the value of the data you are collecting? Discover ways to supercharge your data collection strategy, identify key visitor segments and understand how to use your hard-earned data to make better business decisions. There will be lively discussions using real-world examples and practical application. Explore how marketing teams and operational teams can work more closely to collect better data, drive visitor engagement and build mutually beneficial relationships with their guests.