IAAPA Attractions Expo 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Influencers and Your Brand: Finding the Right Fit — From Boomer to Gen Z (Room S320ABCD)

14 Nov 18
10:15 AM - 11:30 AM

Tracks: Facility Operations, Marketing

Brands will allocate a record level of marketing dollars to influencer marketing in 2018. The key to maximizing your budget is aligning your brand with the right influencer. Maria Bailey, CEO of BSM Media and internationally known author, will empower you to find the right influencers regardless of generation or consumer segment. Learn tactics and practical applications for engaging influencers to produce a return on investment that creates buzz and drives traffic to your location.