CME:1.5 CNE:1.5 CHES:1.5 NASW:1.5 CPEU:1.5 AHIMA:1.5 CHWP:1
Leadership, Management
After this session, attendees should be able to:
- Identify their role in brand management.
- Describe the importance of brand management.
- Describe a method for rapid response in crisis planning and messaging.
Program Abstract:
College health providers’ days are filled with immediate and long-term demands of working with clients, serving on various committees, learning rapidly-changing policies and procedures. The attention to your health center’s brand identity is just as important to manage as other items on your to-do list, and this session will provide concise, relatable, and usable information on how all levels of college health employees – from providers, to medical assistants, to health promotions staff can effectively and efficiently promote and advance their college health center’s brand identity.