Dealers have traditionally not considered their wholesale acquisition and disposition strategies as revenue-generating opportunities. In fact, many of them have believed that there’s no money to be made in buying and selling in the wholesale market. But today’s wholesale vehicle landscape gives dealers lots of ways to generate revenue and protect their margins—by streamlining the process of getting vehicles into the marketplace and having data-rich tools that make buying the right vehicles at the right price even easier.
This session will demonstrate how you can:
• Get vehicles into the wholesale marketplace faster
• Reduce transportation costs by listing directly from their lots
• Sell vehicles faster by creating compelling, high-tech listings
• Appraise vehicles better to cut losses on trade-ins
• Better assess vehicle condition to know what they should pay when buying units
• Buy vehicles at the right price to improve retail margins
Primary Learning Objectives:
- Wholesale more efficiently: Learn how dealers can use digital tools to list vehicles quickly from their lots without sending them to a physical auction.
- Appraise vehicles more effectively: Taking a car in on trade is sometimes necessary to close a new retail deal, and new tools and data give dealers the information they need to make the right offer and protect their margins.
- Make smarter buying decisions: Improve your wholesale buying with data-rich tools and better imaging to get the right car at the right price.