KBIS 2020

The Online Marketing Plan Road Map, for More Quality Leads (Room N226)

23 Jan 20
10:30 AM - 11:30 AM

Tracks: Grow Your Business

Online Marketing includes so many different topics and technologies. Efforts should be centered to your website consisting of Branding, Unique Content & SEO. Supporting social topics including Facebook & YouTube can’t be overlooked. Including customer validation yet weighing the differences of Google & Facebook Reviews is a delicate balance. With so many options, a construction company needs to strategically approach these overlapping topics. Randomly amplifying one topic over another can put you at a disadvantage. A Marketing Plan is needed to maintain the balance of these online activities. Participants will learn how to structure a plan while seeing the impact of each item to beat competition for the ongoing quest of more quality leads.

(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)