WPPI 2020

[PC35] Expanding your Revenue Stream with Adobe Stock (Room Islander E)

26 Feb 20
4:00 PM - 5:30 PM

Tracks: Business & Marketing

Speaker(s): Mat Hayward
Have you ever wondered what makes a good stock image and how to get it in front of stock buyers? Join successful stock photographer and Adobe Stock Contributor Evangelist Mat Hayward as he shares tips and tricks for success shooting photos for stock. Mat will discuss his thought process in determining what to shoot and how he is able to generate passive revenue on a consistent basis while maintaining his business as an entertainment and event photographer in Seattle, WA. Specifically, Mat will discuss the royalty structure, key-wording strategies, working with intellectual property guidelines, and most important— ideas for creating photos that sell.