Impressions Expo Atlantic City 2020

W06 My Customer Won't Pay That Much (Room 313)

07 Oct 20
1:00 PM - 4:00 PM

Tracks: Business

You don't have to "give it away" to sell it! Profitable pricing is more than formulas, it’s also creative marketing. You can't have one without the other and we will cover it all.

In this workshop, you'll learn:
  • How to calculate true production costs
  • How to develop a profitable pricing structure
  • How to use perception-based marketing to generate higher margins