Gen Z will be the largest group of consumers worldwide by 2020. They already make up 32 percent of the global population. Millennials and members of Gen Z differ highly when it comes to what they want in a customer experience and what they're willing to do to get it. In the first series of its kind at ASD Market Week you will have the opportunity to:
- Understand the channel preferences
- Determine what promotions work
- Learn how to encourage retail spend
- Comprehend the power of social media influences
- Grasp their dependence on wireless
- Understand why Gen Z values sustainable products
- Grasp Gen Z cravings for authentic experiences
Every generation gets its time in the spotlight. While millennials are still in their prime and the darlings of many retail marketers, Generation Z is not simply waiting in the wings, but beginning to actively demand our attention. Who are Generation Z and what do they want? Move over, millennials — why Gen Z are the new big spenders.
*This session is FREE to attend for registered ASD attendees. Seating is on first-come, first-serve basis.