Employees receive a barrage of messaging about what they should do to improve their financial situation. Retirement and financial wellness ads are online, in emails, and in social media. How can employees prioritize what’s important and understand these offerings when they must be selective on where to put their limited contributions? Many employees need to make strategic trade-offs when choosing which benefits to invest in relative to where they are in their lives, and financial benefits can be some of the most challenging to navigate. This session illuminates how organizations can leverage AI and deep integrations with financial benefits partners to help employees choose the right financial benefits to meet their needs today and for the future. From emergency savings to student loans to life insurance and house down-payments, an AI-enabled personal benefits assistant can provide relevant and personalized financial guidance to employees and report real, measurable outcomes to employers.