HR Tech 2019

TA1 | Fast Food, Faster Job App Experience: How Domino’s Hires 50% Faster With Text and AI (Room Toscana 3702)

02 Oct 19
11:00 AM - 12:00 PM

Tracks: Talent Experience Technology

In today’s job market, assistance from Artificial Intelligence-powered tools is needed to support fast, efficient candidate employer connections. This is especially true for employers facing high turnover and high-volume hiring needs such as RPM Pizza, the largest Domino’s franchisee in the United States with 187 stores. With many of its target job seekers deskless Millennials, RPM Pizza knew it needed recruitment tools that would better align with this new generation’s communication preferences. So it turbocharged the recruiting process by using modern text and AI technology. Now job seekers can instantly engage with the company via text to get questions answered quickly and to apply. Through its automated recruiter named “Dottie,” candidates can get an interview faster than it takes to order a pizza!