PREMIUM BREAKOUT: The Connected Consumer of Tomorrow (Technology)
(Room 302ABC)
06 Apr 20
9:15 AM
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10:15 AM
Tracks:
Premium Pass, Technology
According to Dr. DuBravac, the consumer of tomorrow will use “the internet of me,” rely heavily on predictive customization, and live in a digital world that provides updates on their lives in real time. Dr. DuBravac looks at the rise of wearables and micro-customization, and breaks down how businesses will need to interact with their consumers as the social experiences of things like meetings, shopping, driving, and interacting change, altering with them formerly tried-and-true methods of advertising, marketing, and selling to clients.