The Car Wash Show 2020

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IMPACT SESSION: The Future of Marketing Is You (Marketing) (Room Stars At Night B1 & B2)

07 Apr 20

8:00 AM - 9:00 AM

Tracks: Marketing, Premium Pass

Speaker(s): Mark Schaefer, Executive Director, Schaefer Marketing Solutions

Being known is not the same as being famous. It's not about having millions of fans and red-carpet appearances. Being known is about approaching your web presence with an intent that creates the proper authority, reputation, and audience to realize your potential and achieve your goals … whatever they might be.

In this fast-paced and entertaining program, Schaefer explains why the future of branding is no longer an accumulation of advertising impressions – but may depend on an accumulation of human impressions. How do you scale this human need for connection?

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