PREMIUM BREAKOUT: 2019 ICA US Consumer Research Study: They like us. They really like us! (Marketing)
(Room 301ABC)
07 Apr 20
10:30 AM
-
11:30 AM
Tracks:
Marketing, Premium Pass
Since 1996, ICA has conducted large-scale, quantitative national consumer research that provides business-building insights for its members. Bob Klein, Chief Strategy Officer from Blue Chip Marketing Worldwide, will share key findings from the 2019 study.
In this presentation you will gain insight into four key areas that will help grow your business: (1) Car Wash Incidence – A longitudinal view of home vs. professional car washing from 1996-2016 (2) Value – What do consumers most value in car wash services? (3) Barriers – Why do consumers not wash (or wash more often) at a professional car wash? Is there potential to convert non-washers? (4) Differentiation – What factors influence consumer preference for one professional car wash over another?
You’ll find out what fueled estimated retail sales of nearly $11 million as a record number of Americans used a Professional Car Wash in the past year. With the addition of over 25 new questions, this year’s study shines the brightest light ever on just how much consumers love washing their vehicles.