QUICK HITS: Inside the Mind of the New Normal Customer
(Room Quick Hits Theater)
07 Apr 20
1:00 PM
-
1:20 PM
Tracks:
Basic Pass, Premium Pass, Quick Hits
Your customers are rapidly changing. Don’t blame the car wash on the other side of town, blame Disney theme parks and Trader Joe’s and Zappos. Customers look at your car wash operation through the eyes of their experiences with Amazon (“We never close”), Chick-Fil-A, Uber, Southwest Airlines, and even Cracker Jack’s.
Come up short in delivering an experience that fails to enchant, wastes their time, or makes it tough to get exactly what they want the way they want it, and you will be toast on social media. Smart car wash operations think like the fashion industry that reinvents itself every season or Hollywood that monitors consumer whims as closely as you monitor wash volume.