The Car Wash Show 2020

QUICK HITS: The Future’s So Bright, We Gotta Wear Shades: The 2019 ICA US Consumer Research Study (Room Quick Hits Theater)

07 Apr 20
1:30 PM - 1:50 PM

Tracks: Basic Pass, Premium Pass, Quick Hits

Speaker(s): Bob Klein, Research Director, International Carwash Association

In this quick hit session, we will dive deeper into one of the customer segments vital to the future growth and success of any business: Millennials. Leveraging data from the 2019 ICA US Consumer Study, Bob Klein Chief Strategy Officer from Blue Chip Marketing Worldwide will explore the top ten reasons behind the incredible vitality of this segment. And what you can do in the future to attract even more Millennials…and keep them coming back.