Public agencies typically target their program messages to audiences over the age of 18. However, the ultimate owners and beneficiaries of our planned eco-friendly water reuse programs are our youth. The investment we make in educating our children is an investment that pays untold dividends. Two water reuse programs, the East County Advanced Water Purification program in east San Diego County, and the Pure Water Oceanside program in north San Diego County refined their public outreach programs with this “Next Gen” approach in mind. Reusing water through advanced water purification methods and utilizing advanced technology for water treatment is a natural for kids – who inherently ‘get’ why this type of project is needed. Eco-anxiety and the fear of environmental catastrophe is spurring our youth to take on environmental issues. Demonstrating to them that steps are being taken in their communities to help solve environmental challenges is vital. These children, from elementary school into the teen years, may not vote or pay water bills now, but they will soon enough. Moreover, they will reap the benefits of the water reuse programs being planned and built today. Since 2014, more than 7,000 people have toured the East County Advanced Water Purification demonstration facility, including children ranging in age from 7 to 18 years-old. Quantitative survey results from the tour program show pre-tour participants have a poor/fair understanding of the program, while after completing the tour, the acceptance rating soared to a 98% excellent/good program understanding. Pure Water Oceanside hosted a family-friendly festival called the ‘World of Water’ where guests of all ages learned about advanced water purification though hands-on demonstrations, activities and tours. In addition, both programs have continued to adapt and modernize to engage their target audience, of all ages, during the COVID-19 restrictions for in-person outreach and education.